Published on Mar 11, 2014 Tony Hsieh: Zappos Happiness on a Street Level Tony Hsieh and his retail giant Zappos have been dominating the customer service market for years. Now he's taken his innovation expertise to a different place, the community. Since Zappos headquarters moved to Las Vegas, Hsieh has helped revitalize the community he calls home. From ROI (return on investment) to ROC (return on community) Hsieh exemplifies the importance of investing in your community. ABOUT TONY HSIEH With a desire to spend 10% of his time studying the structured elements of what makes all of us happy, Tony Hsieh is on a new mission to deliver happiness wherever he goes.